WHY DO A DATA AUDIT?
- Are you maximising your customer database using
the key indicators Recency, Frequency and Value?
- Are you using census profiling to conduct Customer
Acquisition and Retention campaigns
-
Are you segmenting your data with external lists to assess customer value and loyalty
?
- Is your data inacurate or incomplete?
-
Does your data contain duplicate or undeliverable addresses ?
In a free customer profiling and data audit report we:
- Assess the power and potential
of your database through recency, Frequency and Value indicators
- Merge external lists to complement customer profiling
- Determine the accuracy of
your addressing
- Assess Clean and Valid Addresses
for census profiling and deliverability
- Identify duplicate entries
-
County Analysis
- Gender
Analysis
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WHY DATABASE MARKETING SOLUTIONS?
-
Specialise in bespoke solutions to conduct Customer Acquisition, Retention and Loyalty
campaigns
-
13 years experience in
marketing industry
- Committted, deadline driven
and customer focused personally attending to all your CRM needs
- Proven ability to deliver
- Guaranteed the most competitive value for data services
in Ireland
Case Studies
- Experience
in customer acquisition in FMCG sector increasing market share from 20% to
40%
- Experience
in data analysis
and data mining in the telecommunications and Voluntary sector
- Responsible
for managing 6 million Irish
names and addresses for in telecommunications sector
-
Experience in Centralising data from 140
stores for a leading retail outlet
- Responsibility
for Processing 22 million transactions
in the FMCG sector over several brands and products
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